It is shortly after noon on Sunday, and I am staring at a current-temperature map at weather.com. Lost in this week’s news reports about the heat wave’s effects on the Midwest and northeastern U.S. is the fact that Florida, the poster child for stifling summer heat, has actually been one
If this north/south temperature inversion were to become the standard in summer, the Florida market for vacation and retirement homes could become hot again. Besides traffic and the ever-present threat of hurricanes, there is much to recommend the Sunshine State to those seriously interested in the golfing lifestyle. But, alas, Florida will ultimately have to rely on more than idiosyncratic summer weather; the long-range forecast for Boston on August 1 is for sunny skies and a high temperature of 84. In Orlando, it will be 92 with thunderstorms.
Summer heat in Florida is not much of a factor for Europeans looking toward the Sunshine State as a winter playground. Folks in the UK especially love the idea of January golf in 70-degree weather, and the current prices for real estate in Florida make it reasonable to fly there from London, say, for a month or two in winter rather than to southern Spain or some other more-expensive Mediterranean destination. Some of my customers from England do not plan to rent out their Florida homes for the nine or 10 months they won’t be using them.
Florida golf clubs with a penchant for creativity in their non-resident golf membership programs would do well to carve out a bit of their marketing budgets to advertise on the Continent. Warning cries that “The British are Coming!” should be music to the ears of Florida real estate agencies and golf communities that have been waiting on a rebound for more than five long years.