| Name recognition: Small, exclusive Briar's Creek community big on personalized details |
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Story and photos by Larry Gavrich
In five years of visits to more than 100 golf communities, I rate only a handful near perfection, say a 9 or higher on a 10-point scale. Ford Plantation, with its exquisite Pete Dye golf course, would be one of them. The Cliffs Communities is another, although their hyper-marketing machine It was a little spooky to have perfect strangers
call me by name. But soon I felt kind of special. But Briar's Creek, a community that belongs in the company of the best golf course developments, does one thing much better than the rest -- it personalizes to the maximum the experience for all its visitors in a way that makes prospective buyers or even a golf community blogger feel as if they are Norm walking into the Cheers bar. Briar's Creek management makes sure that everybody knows your name. It started for me at the gate, where I thought the guard might open my car door and give me a hug. "Welcome to Briar's Creek, Mr. Gavrich," he said with overflowing enthusiasm. "We have been waiting for you." The name recognition (and enthusiasm) extended later to the general manager of the clubhouse, the gentleman who took our golf clubs at the bag drop and the waitress in the clubhouse. No introductions necessary; they all knew my name. At first it felt a little spooky but it didn't take long for me to start feeling, well, kind of special....and a little jealous of the handful of people living at Briar's Creek and the couple of hundred more who will join them, including some impressive names I spotted on the beautiful wooden lockers in the men's locker room. (For privacy reasons, I won't mention them here but one is top dog at a mega-billion dollar global corporation.)
The longest forced carry from the blue tees at Briar's Creek is at #11, which requires a poke of more than 180 yards.
Briar's Creek is the brainchild of successful Charleston-area custom homebuilder Steve Koenig. Mr. Koenig has a decades-long reputation for building upscale, exquisite homes in the Low Country, and he has extended his vision to a beautiful 900-acre property on Johns Island, just northwest of Kiawah Island. Kiawah is where Briar's Creek residents head when they need their beach fix; it is just 10 minutes away. Charleston, a more ambitious drive on the local two-lane road, is only 30 minutes away, a small inconvenience for exposure to a city that offers plenty to do and arguably the best restaurants in the southeast.
The year-old craftsman-style clubhouse is warm and comfortable without being ostentatious, although it is clear that expensive materials were used in its construction (especially the wood that festoons the walls, banisters, period furniture and lockers). The building sits atop the highest point on the property, and its backside looks out across the marsh and toward Kiawah Island, providing commanding views for diners in the spacious restaurant downstairs and gentlemen answering the call of nature upstairs in the locker room. Marshes are fascinating ecosystems, and it is not unusual to see a marsh deer prancing by at low tide, as I did when I drove up to the clubhouse. Briar's Creek retains a naturalist on staff to explain such wonders and to take residents on guided walks and boat trips around the property and Johns Island.
The surrounding marshland is a strong element of the beautifully manicured golf course. Forced carries from the tee boxes are frequent, but only a few of them are daunting if you choose to play from the correct tees (and get your tee shots airborne). Finney and Richard Seay, real estate executive for the community, were excellent guides for my round at Briar's Creek, and they pointed me to tee markers in the ground that showed both the distance to the hole and the distance to clear the marsh. The longest forced carry was 181 yards from the penultimate tee boxes we played (total yardage 6,740, rating 72.7 and slope 136). Nothing seems to force a golfer to keep his head down like the threat of a ball dribbling into the marsh ahead, and I drove the ball well most of the day. Chuck told me that, a day earlier, he had played with two couples, all prospective purchasers. The women "dribbled" the ball off most of the front tees, but when they came to the one forced carry from the ladies tees (about a 40-yard carry), they both cleared it.
The craftsman style clubhouse at Briar's Creek.
Briar's Creek Private Golf Retreat, 4000 Briar's Creek Lane, Johns Island, SC. Web: BriarsCreek.com. 18 holes of Rees Jones designed golf. Black tees: 7,130 yards, rating 74.0, slope 141. Blue tees: 6,740, 72.7, 136. White tees: 6,302, 70.0, 126. Green tees: 5,944, 68.0, 120. Women's yellow tees: 5,371, 72.8, 127. Women's red: 4,773, 69.7, 118. Home sites priced $300s to $2 million. A few built homes available from $3 million. For more information or to have me arrange a conversation with any of the Briar's Creek sales staff, contact me by clicking here.
There are two ways to approach the green at the challenging par 5 18th at Briar's Creek. Top, you can hit a long-iron lay-up short and left of a grove of trees on the right or, bottom, you can bust a fairway wood to the end of the fairway beyond the trees, the more conventional and easier approach.
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| Wednesday, 29 July 2009 04:25 |